IGLTA Introduces Fresh Visual Identity

The International Gay & Lesbian Travel Association (IGLTA) unveiled a fresh visual identity of its core brand elements across its website, mobile site, catalogues, emails and social media channels. 

Reflecting the growth and evolution as the global leader in advancing LGBTQ+ travel, the bold and vibrant redesigned logo celebrates the breadth of services and represents fair and inclusive experiences that IGLTA has to offer customers. As the most comprehensive refresh in years, the new brand position reflects IGLTA’s mission to provide information and resources for LGBTQ+ travelers and expand LGBTQ+ tourism globally by demonstrating its significant social and economic impact.

“The IGLTA logo was designed with inclusivity and diversity in mind. Travel iconography and a rainbow of color across design elements aim to communicate the breadth of services and experiences IGLTA offers its customers. The brand’s approachable personality is further expressed through a friendly rounded and condensed typographic lockup,” said Ryan Bubion, design director at R&R Partners.

"We are excited to share our new branding as one of many parts of our transformation, highlighting the foundation IGLTA was created on while showcasing the evolution of the company," said John Tanzella, IGLTA president/CEO. “Our refreshed logo and streamlined brand architecture convey the continuing evolution and growth of LGBTQ+ tourism, and proudly displays the characteristics we want to communicate to customers.”

“Even though our logo is changing, we are staying true to our purpose and dedication to LGBTQ+ inclusion,” continued Tanzella. “What we stand for, providing travel resources while continuously working to promote equality and safety within the LGBTQ+ community, will never change.”