Ignited's Handy Life Hacks Will Keep You in the Kitchen

Advertising agency Ignited is teaming with grocer Fresh & Easy to offer simple solutions to everyday challenges with their new advertising campaign called “Hacks of Life” which launched this week.

Riding the wave of the growing “life hacks” trend, Ignited positioned Fresh & Easy as the ultimate life hack since the brand already makes consumers’ lives easier with small stores to get shoppers in and out quickly and by offering pre-prepared meals. Ignited went further to develop a series of hacks that will be shared by influencers across Pinterest. Think frozen grapes instead of ice to chill your wine, tricks to shuck corn without the hassle and using your dishwasher to wash your potatoes, among others.