Imagination and Jaguar Redefine Luxury Through Multi-Sensorial Cultural Installation in Miami

With activations in both Miami Design District and Art Miami, these experiences bring to life Jaguar’s new identity through immersive installations, curated gallery spaces, and cultural programming. The highlight of this moment is the unveiling of the Jaguar Type 00 Design Vision Concept, supported by an original film, light theatre, and soundscape.

“Copy Nothing” at Jungle Plaza, Miami Design District is open to the public 3-8 December 2024. This installation features three galleries showcasing art by British artists—Ibby Njoya, Campbell Addy, Yagamoto, and Patience Harding, represented by New School.

The “Copy Nothing” installation is interwoven alongside Highsnobiety’s Not in Miami programme, the lifestyle and media brand’s festival series that celebrates the culture of creative cities around the world through pop-ups, events, and collaborations. The programme will host art exhibitions, exclusive product releases, and live performances, further enriching the cultural experience.

At Art Miami, open to Art Miami ticket holders 3-8 December 2024, Jaguar presents a curated exhibition that showcases British creativity, featuring the works of Ibby Njoya, Campbell Addy, Yagamoto, Aaron Esh and Patience Harding. The exhibition features a series of galleries that invite attendees to explore the new brand world and brand codes.

These activations at Miami Art Week mark the beginning of Jaguar’s new global experiential programme, with plans to roll out additional cultural and art brand experiences in 2025. Imagination, Jaguar’s long-standing experiential partner, has played a pivotal role in crafting the Miami experience and the experiential roadmap of 2025, positioning the brand at the intersection of art, culture, and luxury.

Lisa Riordan, creative director, Imagination, said, “Through this partnership, we’re not just redefining Jaguar’s position in the luxury space; we’re establishing a new benchmark for how brands engage with culture and creativity on a global scale.”

Rawdon Glover, managing director, Jaguar, said, “Our presence at Miami Art Week emphasises Jaguar's purpose as an advocate for art, celebrating and elevating British creativity. Breaking with automotive convention, we are launching our new design vision in the heart of one of the most celebrated premier art festivals.”