Imagine This Welcomes Jake Strom and Rena Jett Kayrala

Global creative studio Imagine This has announced the addition of two key hires to its leadership team, responsible for sales and business development; Jake Strom and Rena Jett Kayrala. Located in New York and Boston, Jake and Rena will be responsible for representing Imagine This and its newly opened AI arm Made by Humans on the East Coast. 

Jake Strom is the founder of Stellar Mass forward-thinking talent representation and creative management shop, that serves as a crucial bridge between agencies, brands, and innovative production and post-production partners. Through Stellar Mass’ partnership with Imagine This, Jake will serve as the brand’s East Coast Sales Representative, bringing 12+ years of experience in  creative sales and management. Jake started his career in-house at Furlined before becoming a partner at Fox-Mills Inc. and eventually co-founding MilkToast. Jake’s ethos with Stellar Mass aligns with that of Imagine This, in that today’s creative standard is not tomorrow’s standard, therefore success in today’s industry relies on innovating and evolving as well as fostering committed creative partnerships that can successfully navigate the ever-changing advertising landscape.

Rena Jett Kayrala is a veteran leader and business development specialist in the creative production and media space. She joins the Imagine This fold as EP of innovation. Rena is also the founder of Accomplice, a cutting-edge creative talent agency that represents top innovators in immersive experiences, AI, digital media, and experiential marketing, shaping the future of advertising for next-generation brands and agencies. As a specialist within the creative technology field, Rena will be working closely with Imagine This’ newly launched AI arm, Made by Humans; a diverse roster of AI artists exploring the human side of creative applications of generative technology. Rena has a successful track record of creative companies across Europe and the US, having spearheaded the launch of Vice Media in Barcelona and played an instrumental role in the growth of Ad Age production companies of the year UNIT9 and HELO. 

Founder and CEO Toby Walsham comments, “Having recently moved from London to New York, developing our business on the East Coast is of paramount importance and I feel confident we have onboarded two of the best in the industry to help us scale in this new territory. Both Jake and Rena’s ethos around business and content innovation align perfectly with that of Imagine This, and our newly launched AI arm. Together I feel confident we can offer up some really exciting new content opportunities to our agency and brand partners”