Immerse in the World of Warhol in The Andy Warhol Museum Campaign

The Andy Warhol Museum has launched a new campaign in celebration with 30th anniversary. 

The organisation partnered with leading independent creative company BarkelyOKRP and renowned NY-based fashion photographer James Emmerman to develop a campaign that brings the museum's exceptional collection (the largest collection of Warhol art and archives in the world) and experience to life.

The new campaign entitled, 'It’s Not Just Art, It’s an Experience,' highlights that The Andy Warhol Museum is not just a place to view Andy’s artwork but also a genuinely unique, unbelievable, immersive, in-real-life experience. The campaign’s print and social media assets feature highly art-directed, fashion-forward photographs of models posing in front of iconic Warhol pieces, including Skull, The Last Supper, Silver Clouds, and Andy Warhol on the Red Couch. Captured through James’ lens, the campaign serves as a testament to the lasting reputation of Andy’s art and its cultural impact on late-twentieth-century art. 

'It’s Not Just Art, It’s an Experience' has just launched in Pittsburgh, Andy’s hometown and where the museum resides, as well as surrounding markets. It will run throughout the year.

"We set out to create a memorable campaign that captured the uniqueness of the museum, and we love that the resulting work reads as if your favourite social influencers immersed themselves fully in our lively installations,” said Rick Armstrong, director of marketing and communications at The Andy Warhol Museum. “We’re grateful to have partnered with the talented team at BarkleyOKRP on this effort and look forward to welcoming new visitors to experience The Andy Warhol museum themselves this year.” 

“When digging into this project, we asked ourselves, ‘If Andy were to promote the museum, how would he do it?’ So we embraced his love of fashion, fantasy and multimedia, high and low culture, creating images that presented The Warhol as an immersive experience that will blow you away,” said Cathy Bowen, creative director at BarkleyOKRP.