IMPOSTER Welcomes New EP Mercedes Allen Sarria

Production company IMPOSTER has appointed Mercedes Allen Sarria as executive producer.

Mercedes—who placed second in The One Show’s ranking of design EPs last year—brings with her over 20 years of experience in commercial production, immersive experiential marketing, and emerging technologies, as well as an eye for identifying and nurturing talent.

Mercedes joins the IMPOSTER team from Tool where she was an executive producer of live action. Prior, she honed her skills at Unicorns and Unicorns, focusing on both live action and experiential; HELO, where she executive produced the Cannes Lion-winning Coors Light ‘Chillboards’ for DDB; and Biscuit Filmworks, where she helped to create an immersive exhibition from the set of the DGA-winning commercial, ‘Emily's Oz’. The exhibit was inducted into the Smithsonian Museum and attended by Barack Obama.

Above: Coors Light 'Chillboards'

Now at IMPOSTER, Mercedes will oversee both live action and immersive projects. She will apply her extensive background to drive cutting-edge work, strengthen the production company’s partnerships with agencies and clients alike, and leverage her LA base to aid in the expansion of its West Coast footprint.

Avtar Kay, managing director and EP at IMPOSTER, comments on the appointment, “I am thrilled to welcome Mercedes to the IMPOSTER team. She embodies our commitment to evolving alongside the rapidly changing industry landscape, fostering trust as a genuine partner to both agencies and clients. I’ve known her for years, and I can confidently say she embodies the spirit of collaboration and innovation we cherish. Whenever I mention her name, everyone lights up and says, “I LOVE HER!” This speaks volumes about her ability to connect with others.”

Mercedes adds, “Avtar and I first met in the early 2000s when we were both breaking into the industry. Over the past 20 years, we’ve cheered each other on from the sidelines, and today, as executive producers, we stand together in an industry transformed by technology advancing at a rapid pace. The expectations are higher than ever: staying ahead of trends, solving complex problems, and supporting our directors and clients to ensure their visions are achieved at the highest level. Avtar, in particular, is leading a company that is redefining creativity in ways we could only dream of back when we were young PAs waiting in line for our first iPhones.

“I’m thrilled to be side by side with Avtar once again, leading a team that champions inclusivity and values diverse voices. This commitment is not just vital for the industry’s future; it resonates deeply with me.“