In Case of Emergency Technology Break, Have a KitKat

Phones that freeze. PCs that suddenly restart. And the dreaded rainbow wheel of death.

Everyone hates being let down by technology.

Then again, imagine getting over a BILLION requests… Every. Single. Week?

Is everyone not asking too much of technology? Playing on this KitKat launched a campaign showcasing the people behind the voices of Siri and GPS.

Two light and comical films imagined by Publicis Dubaï and brilliantly directed by French award-winning director Vincent Lobelle, remind you that everyone deserves a break… even technology.