Indeed on Job Search Absurdities and How, “The World Can Work Better”

Indeed connects employers and job seekers to better work opportunities by prioritizing real qualifications, such as skills and experience, to match candidates with the right roles.

Each of the four unique spots presents a relatable problem with an Indeed solution: 

Competitive Salary: Employers and job seekers often keep salary information hidden, turning salary discussions into an awkward dance of trying to exchange details.

Indeed Solve: Salary transparency in job descriptions eliminates these awkward conversations by setting clear expectations from the start for job seekers.

Hospitality Degree: A look at skills-first hiring, where candidates are matched based on skills and experience, not just degrees

Indeed Solve: Instead of prioritizing degrees over skills and experience, our matching technology connects employers with skilled, experienced talent—regardless of whether they hold a degree.

Self Promotion: In an increasingly digital world, common advice suggests that your online personal brand is just as important—if not more so—than your work skills.

Indeed Solve: Invite to Apply allows employers to proactively reach out to desirable candidates, while helping seekers feel recognized for their skills and worth, rather than their connections.

The Introduction: Matches are made based on skills and experience, not just personal networks.

Indeed Solve: The Indeed Enhanced Profile helps job seekers highlight their strengths, focusing on experience rather than network endorsements to showcase their qualifications. 

The new campaign, The World Can Work Better, launches in the US, followed by the UK and France, with a total of seven unique, localized spots. The US campaign kicked off during the NFL’s last regular season game last night, and will now expanding to national events such as the College Football Playoffs, NCAA Women’s Basketball, and digital platforms including Hulu, MAX, and Prime Video.

The media buy focuses on live events to capture viewers’ attention during programming they are less likely to fast-forward through.

“Why are people still matched to roles based on degrees rather than experience? Why is a person’s network more important than their skills? With this campaign, we’re addressing the elephant in the room for jobseekers and employers,” said Clíona Hayes, senior global brand and advertising director at Indeed. “And at the same time we’re expressing our confidence that Indeed can provide a more transparent, inclusive, and efficient hiring process.”

"This campaign is an invitation to look at the ways we hire and realize just how silly it's become. Together, 72andSunny and Indeed decided that as the leader in the category, we should point out these absurd truths and provide a saner path forward: valuing your skills not your humblebrag social posts, unrelated degrees, or made-up job titles. Indeed’s leadership and vision made it possible to create work that truly delivers on their promise that ‘The world can work better.’" - Michael Flannery, creative director, 72andSunny Los Angeles.