Indulge Your Senses with This Super Satisfying Egg McMuffin Ad

From March 25th, 2019, the Egg McMuffin is now available all day long at McDonald’s in France. To celebrate, the brand has launched a new spot in partnership with TBWA\Paris highlighting the softness of this fan favourite.

Through various channels (TV, signage and digital platforms), McDonald’s offers us a complete, sensory experience that relaxes and awakens the senses.

The films use two audiovisual principles that are very popular online: satisfying video and ASMR. On television, the film provokes a genuine sense of well-being with slow-motion shots that magnify the recipe’s ingredients, and 'pure' sounds that bring viewers' auditory system to life.

This TV and VOL plan is combined with a 'satisfying' digital platform for which fifteen videos have been produced by 3D artist Matthieu Braccini. Click here to view the platform.