Intact Insurance Protects Precious Memories through Heartfelt Storytelling

Intact Insurance, in partnership with Cossette, launched the second phase of the 'For Everything You Care About' campaign, which is centred around the cherished moments and memories that the insurance company protects. Through heartfelt storytelling, this campaign aims to connect with consumers on an emotional level by demonstrating Intact Insurance’s belief that protecting a home is about so much more.

“This campaign puts emotion at the forefront of its creative,” said Alexandre Gadoua, vice-president, creative lead at Cossette. “Through personal stories, we delve into the profound emotional bonds people have with certain possessions and the memories they represent. This human-centred approach allows us to set Intact Insurance apart within the industry.”

The campaign video tells the poignant story of a single mother and her daughter, illustrating the emotional bond people have with their homes. Spanning several years, it captures their shared moments within the walls of their house. As the daughter prepares to leave and set up her own home, they reflect on their memories together. Each moment is punctuated with the presence of the Intact Insurance brackets, symbolising the company’s role in preserving these cherished memories.

“At Intact, we believe that Insurance is about people, not things. We protect not only possessions, but the treasures these possessions represent: memories, moments and human connections,” said Humberto Valencia vice president, marketing at Intact Insurance, “Cossette has captured our core belief that the customer is always at the heart of what we do, allowing us to forge deeper connections with Canadians and what matters most to them.”

The campaign, which is being rolled out across Canada from April 8 to August 25, 2024, consists of TV spots, radio ads, web banners, OOH, and various social media assets. A campaign tailored for the Quebec market is also ongoing.