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Group745
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Creative in association withGear Seven
Group745

Intact Insurance Protects What’s Most Important in Every Case in Latest Campaign

30/10/2023
Production Company
Montreal, Canada
235
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Les Enfants director Olivier Staub teams up with Cossette to peek into the brand's consumers lives and habits

Cossette teamed up with Les Enfants director Olivier Staub to launch a cinematic film renewing Intact Insurance’s insights into its consumers lives and habits.

Centering on what makes each individual unique and how Intact relates by protecting what’s most important in every case, the production tailors each frame to shape out the character’s backstory and dare the difference while being relatable to viewers.

"The choice in music and voice over is also in the same vein, it is a character in its own right. We’ve established a sense of quirkyness with an atopic voice that points out how relatable these situations are to the viewers," adds director Olivier Staub.


Production
Post Production / VFX
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