senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Internet User Escapes Anonymous Scammer Chase in Proximus' Campaign for a Safer Online World

30/09/2024
A Production Company
Brussels, Belgium
64
Share
The campaign was produced by CZAR together with AQKA and was directed by Koen Mortier

Proximus launches a unique campaign today to raise awareness among internet users about online scams. In the visually striking commercial directed by Koen Mortier of Czar, the protagonist is chased by cyber threats. 

In a world where online fraud is becoming increasingly sophisticated, Proximus aims to protect the magic of the internet and is doubling down on efforts to combat digital fraud. The national operator is already intercepting 15 million fraudulent messages per month. To highlight this commitment, Proximus has created a remarkable campaign in which the main character is pursued in real life by online scammers.

The new spot directed by Koen Mortier of Czar ends with the promise of a safer digital world, following a dramatic chase that vividly illustrates the urgency of the situation. The protagonist is literally pursued by the message 'Win 1 million!', symbolising the cyber threats we face daily. 

In addition to the commercial, Proximus has developed an extensive digital platform, filled with practical tips and tools to protect yourself. This platform goes live on 30 September, coinciding with the official launch of the campaign. The operator aims to help everyone enjoy the benefits of digital technology without falling into the dangers it can bring.

Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Czar BE
Loena Hendrickx
National Lottery Belgium
08/10/2024
7
0
Lander Gyselinck
Nationale Loterij
01/10/2024
78
0
Maxuella Lisowa-Mbaka
Nationale Loterij
01/10/2024
3
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0