IntouchCX Connects with Gen Z Talent in First Ever Digital Recruitment Campaign

Mint has launched its latest campaign for IntouchCX, a global BPO leader in customer experience that partners with the largest and most exciting brands in the world. IntouchCX recognises gen z as a powerful new force in the working world. As a generation, they’re not interested in a job that can simply pay the bills, instead, they crave a career that connects with their values and sees them for who they are as individuals. 

To connect with prospective gen z talent, IntouchCX came to Mint to develop and execute their first-ever digital Recruitment Campaign, designed for adaptation into multiple key global regions (Latin America, North America, India, Philippines, Greece, and Egypt). To do so, Mint applied its creativity and culture-first ethos to the IntouchCX campaign, 'It’s Calling.'

'It’s Calling' positions IntouchCX as a rewarding career path that resonates with individuals' true passions. Mint showcased this through three online video spots, tapping into gen z's passions to illustrate how working at IntouchCX complements their lives. These intersections included yoga for a focus on well-being, fashion for finding the perfect 'fit,' and gaming for connecting with a winning team and mentorship. 

“Grinding through life at a job that doesn’t meet them where they’re at is no longer the option for this generation. Employees are seeking out companies who embrace a more human-centric work model,” says Kim Tarlo, executive creative director at Mint, “Working with IntouchCX, we wanted to celebrate that human connection and show people starting their careers the space that the company makes for individual needs and well-being.”

“We really wanted to cut through the noise in the market by differentiating ourselves and emphasising that working with us can be empowering for young graduates and people looking to start their careers,” says Wilma Chan, chief marketing officer at IntouchCX. “Mint was the perfect partner to help us further showcase our company values while appealing to a young and savvy audience.”