Irish Rail Spoofs Luxury Ads in Reflection of Student Life

Publicis Dublin riffs on decadent luxury advertising in the agency’s new campaign for Irish Rail/Iarnród Eireann. 

Designed to promote the rail provider’s student offers, the campaign encourages students to go home by train by reminding them that while life at university might not be the most opulent, they can still travel in luxury. 

Photographers Nick & Chloe shot the stills campaign through H2 Films, as well as the online content films to accompany it.

Irish Rail/Iarnród Eireann’s flexible online student tickets allow students to “get a bit of luxury into ye”, offering the lowest cost fare option for students, ability to travel on an earlier or later train that day, flexibility to cancel or amend your booking online at no extra cost up to 90 minutes prior to departure if tickets are not printed off, possibility to book up to 90 days in advance, free seat reservations and free Wi-Fi .