Isobar Squeezes in the Best Bits of BRKFST for Nutri-Grain

Kellogg’s jas launched ‘best bits of BRFKFST’ an integrated campaign to promote the re-launch of the popular Kellogg’s Nutri-Grain breakfast range in the UK and Ireland. Devised and created by Isobar, the ‘Squeeze in the best bits of BRKFST’ will adorn digital and static OOH, print, as well as desktop and mobile online media. The campaign is also supported by a new brand website.

The campaign uses distinctive, humorous and light-hearted creative to target busy people who want food that they can eat on the go, on busy weekday mornings. The creative idea neatly reflects these desires, playfully showcasing how the Kellogg’s Nutri-Grain range of products ‘squeezes’ in tasty, breakfast ingredients, whilst emphasising how easily they can fit into their busy mornings. Across the majority of platforms, the ‘best bits of BRKFST’ uses animated artwork, created by Blackmeal and produced by Jelly London, to comically speculate on how all of the brand’s ingredients will squeeze themselves into the finished product.

The new campaign will extend into 2015 and beyond.

Tracy Murphy, European Marketing Manager said; “We are delighted with the campaign. We are very proud of our food and it is great to be showcasing all the great ingredients in our Nutri Grain bars in such a fun and engaging way”

Pierre Duquesnoy, Isobar Creative Director said; “Our creative challenge was to come up with scenarios which are both easy to grasp and humorous so our time-pressured customers can understand instantly that Nutri-Grain is convenient, wholesome and tasty. The result is a really fun and playful campaign which will brighten up people's mornings.  ”