Isybank Spots Put the Human Touch into Digital Banking

Isybank, the new fully digital bank by Intesa Sanpaolo, today launches their creative ad campaign by Accenture Song Italy. A new player strengthened by the expertise of leading bank, Intesa Sanpaolo, whose app was awarded 'Global Mobile Banking Apps Leader' by Forrester Research, now brings its latest innovation based on customers’ real needs to the 'pure' digital banking market.

To take on this important challenge, Intesa Sanpaolo selected Accenture Song Italy to develop Isybank's latest campaign, in a journey that started from identifying the brand purpose, to defining the name, design, customer experience and launch of the new bank.

"Digital, essential, open. This is how we envisioned Isybank, a bank for everyone that combines innovation and simplicity, reliability, and the ability to respond to our customers' needs, all reinforced by the experience of the Intesa Sanpaolo Group," says Antonio Valitutti, CEO of Isybank.

"For more than a year, colleagues and customers have worked side by side to build a digital bank that can look to the future while bringing with it the best of today. We have created a service that is simple but complete in the variety of services and products available, speaks simply and guarantees a 'human touch' thanks to our digital branch, which remains a channel of support, reassurance and a centre of expertise," says Claudia Vassena, executive director sales and marketing digital retail at Intesa Sanpaolo.

"Only what you need, when you need it": simplicity and practicality are also at the heart of the creative concept, which is developed in an ad campaign that starts June 21st with an integrated media plan that includes TV in 30'', 20'' and 15'' formats, print, radio, OOH, digital and social. Media planning is by Wavemaker.

"In a world too often characterised by unnecessary complexity, Isybank stands as a life partner that promises simplicity and practicality, offering customers a direct experience in meeting their needs in everyday life, looking to the future with confidence and optimism," says Fabio Sergio, head of design at Accenture Song Italy.