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ITB Casts Iconic Creative Women in SS18 Clarks Originals Campaign

18/12/2017
Talent, licensing and entertainment marketing
London, UK
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Six groundbreaking figures give inspiration to young creatives today

ITB was approached by Clarks Originals to cast and secure a diverse range of women for their SS18 campaign, ‘Mother, We Feel Your Influence’. The concept behind the campaign is to present a diverse range of women who are respected in their individual creative fields and who have been imperative to paving the way for young creatives of today.

ITB cast and secured five iconic women in the fields of dance, music and fashion, including Bananarama’s Siobhan Fahey, choreographer Dame Gillian Lynne, Skunk Anansie’s Skin and Soul II Soul’s Caron Wheeler and Sister Bliss - a founding member of Faithless. These women were chosen as the perfect way to pay homage to ground breaking figures from a variety of creative backgrounds.


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