senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

ITB Secures Actress Eva Mendes for Avon's Latest Fragrance Campaign

14/09/2017
Talent, licensing and entertainment marketing
London, UK
119
Share
Eva Mendes is the new face of Avon's new fragrance brand, Eve Duet

ITB cast and secured Hollywood actress, Eva Mendes, as the face of Avon's new fragrance brand, Eve Duet. This product is Avon's first ever dual-ended perfume created as an initiative to concoct an innovative means of experiencing "endless fragrance possibilities".

To personify Eve Duet's many different sides, Eva Mendes was chosen as the perfect partner to the brand as she is widely known for juggling many different roles as a modern day woman. From balancing the role as a mother of two, to managing herself as a successful fashion designer and entrepreneur, Eva delights everyone around her with her witty, courageous and sparkling personality. Rebecca Pollard, Marketing Director for the Eve brand commented, "We couldn't be more delighted to have Eva as the face of Eve Duet as she embodies everything Avon stands for. We are very proud of partnering with such a talented, inspiring woman to represent our most innovative fragrance so far."

Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
More News from R&CPMK
The Work That Made Me
The Work That Made Me: Charlotte Hoare
15/12/2023
100
0
689
0
The Work That Made Me
The Work That Made Me: Meilani Weiss
26/07/2023
169
0
ALL THEIR NEWS
Work from R&CPMK
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0