Jason Alexander's Face Goes through Some Tough Times in Tide's Hilarious Super Bowl Spot

Tide, the official laundry detergent of the NFL, will be back with another iconic Super Bowl ad – this time with the help of legendary comedian and actor, Jason Alexander.

This year, Tide is once again using the Super Bowl to push advertising’s envelope, bend genres, leverage creative properties and incorporate humour to remind consumers that, if it's got to be clean, it's got to be Tide. This year’s commercial will challenge people to think about all the (sometimes gross) situations they subject their clothes to on a daily basis.

Jason Alexander debuts a brand-new role animating a teenager’s hoodie, and proving that for everything our clothes go through, they deserve new Tide Hygienic Clean, developed to remove both visible and invisible dirt.

Tide will now be giving away a limited supply of the same hoodie from this year’s Super Bowl commercial. All you need for your chance to win is a contribution. All contributions will go to Feeding America and Matthew 25 Ministries to help families in their time of need. To help this go further, Tide will match donations. On Saturday, Tide's charity site went live, and hoodie fans can now enter themselves into the sweepstakes which will be open until Wednesday 10th February at 11:59 PM ET. Please note this link will not be live until this time.