Jason Kelce Gets Football Fans across the U.S. Excited for Another Thrilling NFL Season

Arts & Letters Creative Co. has launched a new campaign developed with partners, ESPN, in continuation of the Ready For Football platform launched in 2018 for NFL on ESPN. Titled, “Welcome to Football”, the new campaign launched on Saturday, August 24th.

Coming off the heels of one of the most watched NFL seasons, there has never been more NFL fans than there are now. Setting the stage for the beginning of the 2024 NFL Season kicking off Thursday, September 5th, “Welcome to Football” gets football fans across America excited for another thrilling NFL season. With new faces in new places, and old faces in the same places, NFL Monday Night Football hosts Scott Van Pelt and Marcus Spears celebrate the start of the season along with newcomer Jason Kelce in the campaign's playful spot.

“There might not be a crew more ready to welcome football than Jason Kelce, Scott Van Pelt, Marcus Spears and the rest of the Monday Night Countdown crew. Monday Night Football and the NFL on ESPN continues to get bigger and bolder every season and we can't hardly wait for the fun ahead of kickoff," said vice president of sports marketing at ESPN, Curtis Friends.

“Welcome to Football” is at the intersection of culture and sports, starring football’s biggest fan and ESPN’s newest employee, Jason Kelce. The spot will run through December 20th on linear and digital, including across ESPN Broadcasts, and on ABC, HULU, NAT Geo, and FX.

Creative director at Arts & Letters Creative Co., Chris Kim said, “The NFL captured the attention of new and existing fans last season, and we knew we had to keep that momentum going into the next season by pumping fans up for the return of football with ‘Welcome to Football’. NFL fans are excited for this season, but let’s face it, there’s no one more excited than Jason Kelce. No one is more locked in and ready for football than he is, so who better than to have Kelce welcome fans back to Monday Night Football and show what happens when he lets his excitement get the best of him taking over Marcus Spears and Scott Van Pelt’s control room buttons.”

A&L created the brand platform “Ready For Football” for NFL on ESPN grabbing inspiration from the classic Monday Night Football anthem, “Are you ready for some football?”. The platform engages fans by elevating the drama, storylines, and stakes of the NFL season as it unfolds in real time.