Jason Lowe Takes a Foodie Pilgrimage to Bangkok for Hellmann’s Spot

For this latest offering in the Hellmann’s ‘We’re On The Side Of Food’ campaign, Jason Lowe, the 2AM team and Ogilvy headed to the world’s foodie paradise, Bangkok, Thailand in search of real food stories.

Following on from last year’s films shot in Brazil, the brief was simple; create a visual feast bringing even more fun, flavor and feel good food inspiration to a successful campaign that showcases healthy and adventurous eating with Hellmann’s products at their side.

The latest films show a gastronomic and cultural journey across the country, seeking out genuine street cast millennial foodies from all nations, the team visited the famous sunflower fields of Lopburi, sun-drenched avocado orchards and numerous foodie haunts across Bangkok, from urban cafés, rooftop hangouts and skate parks to buzzing street food gatherings.

Shot with two cameras for a candid and observed documentary approach, and featuring genuine street cast millennials from the city, director Jason Lowe wanted to capture the honest, joyful moments that sharing and eating good, healthy food brings.