JBL Makes Audio for Every ‘Eardividual’ in Campaign from ANNEX88

JBL knows that no one wants to feel like one of many. We all want to feel like one-of-one. So why do earbud brands treat us all the same–offering an incredibly limited range of fits, styles, colors, and features? 

Launched today, JBL’s latest campaign – JBL MAKES EARBUDS (for Every-One) - is a celebration for the Eardividual: fearless authentic people who stand out for listening harder and bigger. Created by ANNEX88–Havas’ culture-shop, this latest global creative campaign for HARMAN showcases how the range of JBL Tour products is for every one-of-one.

Each spot for the campaign features a different visionary creative mind and what being an Eardividual means to them... like director Ryan Doubiago and visionary creative minds like DJ Ant Blue Jr, Nail Artist Sojin Oh, Painter Samm McAlear, and musician Marshall Lawrence. 

At every touchpoint, the campaign is intended to celebrate those who embrace their authentic selves and go against the status quo. It is also designed to break through the monotonous True Wireless category clutter and reclaim audio for those inspired by bold, joyful self-expression.

Think you can listen harder? The team also created a custom AR Instagram filter that allows you to express your own Eardividuality.

The campaign comes following Havas’ global AOR win for the brand and on the heels of ‘Authentic Sound. Authentic You’ by Havas London for JBL’s ‘Authentics’ range.