Kettle welcomes Jess Mireau as its new group director of product. She will provide vital support to the creative agency's ever-growing team of product strategists, designers, and writers in crafting immersive, tech-forward ecosystems. As a product and brand leader, Jess creates an environment for innovation that inspires dynamic conversations and creative solutions.
Jess joins Kettle at a pivotal moment in the agency’s journey. Along with new business wins and current client work with T-Mobile, Fear of God, and more, the agency has also unified its Product Strategy, Product Management, and Experience Design teams under a single Product discipline. In every aspect of the business, Kettle infuses innovation in product strategy and design leadership, from developing large-scale design systems to tapping into new AI experiences.
With her mentorship and strategic vision, Jess will enrich overall processes and help foster stronger partnerships through collaboration. Her experience in scaling teams and insight into market trends and customer needs will ensure product strategy and design are customer-centric and competitively positioned.
Lauren Kushner, CEO of Kettle, said, "Jess has a proven track record for successfully fostering and growing product teams that create results-driven work for clients. We could not be more thrilled to have her at the helm of our Product team."
Prior to joining Kettle, Jess served as managing director, experience design at co:collective, leading multidisciplinary teams in designing creative expressions of a brand's purpose. Before that, she held positions as vice president, head of strategy at Madwell and acting managing director of Madwell Hong Kong — where she built a full-service agency office from the ground up. Across her career she’s worked with a wide range of clients, including Danone, Google, Tommy Hilfiger, the NYC Marathon as well as startups across CPG, tech, and wellness.
Outside of Kettle, Jess is currently the Fractional COO of WIN: Women In Innovation, a 501(c)(3) nonprofit dedicated to growing the impact and influence of women in innovation.
Jess said, “With our capabilities, Kettle sits in the perfect sweet spot between the product and brand, between user needs and storytelling. My goal is to make sure we’re creating new and innovative ways to experience those stories, pushing beyond basic patterns to create things that truly matter to the people that use them.”
Kettle's founder and creative chair Olivier Peyre said, "Jess has an exceptional ability to develop innovative strategies, creating new paradigms that simplify and enhance our interaction with technology, making it more accessible and beneficial for everyone."