Jewel Changi Airport Welcomes Its "First Visitors" for a Glimpse of New Tourist Destination

Jewel Changi Airport has unveiled its new brand film which takes viewers through the lens of its “first visitors” – a Pacific Swallow and a ladybug. The stars of the animated film, created by Ogilvy Singapore, explore the lush landscaping and unique play attractions featured in the new airport.

Their story of friendship and adventure is captured in the film before the world-class tourist destination opens its doors to the public on 17 April 2019.

“The film brings to life the wondrous possibilities one can find in Jewel, where we welcome our first pair of visitors set against Jewel’s magnificent backdrop. The film provides a sneak peek of Jewel and we look forward to creating wondrous moments for all our visitors when we open”, said Joyce Tan, head, Corporate & Marketing Communications, Jewel Changi Airport Devt.

Loo Yong Ping, creative director, Ogilvy Singapore said, “We broke new ground with traditional real estate advertising when we introduced the “first visitors” at Jewel as two little creatures instead of people in the film. As the first brand film of Jewel, we wanted to evoke a sense of wonder and took a leaf out of the animated playbook to create characters mirroring Jewel’s wondrous nature.”

The animated film was a year in the making, with each play attraction within Jewel rendered from scratch to be as realistic as possible. The incredible attention to detail was depicted in the film from the way the mist on the Canopy Bridge disperses as the Pacific Swallow swoops across, to the accuracy of plant species housed in Jewel, right down to how a leaf should tilt.

The brand film will run across social media platforms including Facebook, Instagram and YouTube.