JOAN and ZenBusiness Empower Mothers to Become Entrepreneurs with Powerful Campaign

ZenBusiness, the one-stop guided platform to launch, run and grow a successful business, and JOAN Creative are on a mission to empower mothers to become today’s entrepreneurs – and tomorrow’s leaders who will transform the workforce. 

During the pandemic, almost 3.5 million moms had their work-lives turned upside-down after losing their jobs or having to care for children in remote learning. This pause from work – either by choice or necessity – caused women to re-examine their relationship with work.

The answer: the #MomsMeanBusiness campaign, which is designed to empower and encourage moms to become entrepreneurs.   

ZenBusiness will provide every mom in America the opportunity to form their LLC for free, beginning in the month of September.

“Moms - all types of moms - already have the skills needed to succeed as a business owner, from determination to patience, creativity and beyond. Starting a new business might sound scary, but moms already have a hard job. Owning a business is doable and allows them to pursue their passions, with the flexibility to make a living on their own terms,” said Ross Buhrdorf CEO and co-founder, ZenBusiness. “We’ve seen that a big part of The Great Resignation was driven by moms, but we also expect a big part of the Great Workforce Revival will be driven by mompreneurs.” 

"This isn't a campaign, this is a call to arms,” said Jaime Robinson, co-founder and chief creative officer, JOAN.  “Mothers left the workforce because it doesn't work for them. But mothers can be the ones who can change it all, by starting the businesses they wished they worked for. Why shouldn’t mothers be the ones who reinvent what work looks like? Moms are unstoppable.They just need someone who says, ‘I have your back,’ and that's where ZenBusiness comes in."

The digital-first campaign launches with a moving film and multi-phased social activism campaign.  

The film is designed to galvanize mothers and help them own their power and understand that they can do anything. It opens with the sight and sounds of a sonogram before cutting to a scene of a woman in labor, with the voiceover telling her, “You can’t do this,” which she eventually overcomes by telling herself that she actually can. The film closes with the call to action to moms to “Start a business. Change the world. We've got your back."  The film was created by a team of many working mothers themselves: the director, editor, colorist and lead actress are all moms.