senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Jose Cuervo Captures Awkward Robot Dates for 'Date More Human' Campaign

07/04/2021
Production Company
London, UK
367
Share
1stAveMachine directors Marc Reisbig and Miguel Espada worked with creative agency Mekanism on the tequila brand's spot

Helmed by 1stAveMachine directors Marc Reisbig and Miguel Espada, the campaign, entitled 'Date More Human' with creative agency Mekanism for tequila brand Jose Cuervo, visualises the awkwardness of first dates, especially through dating apps, by capturing an actual conversation between two robots trying to make small talk. It inspires audiences not to date like bots and make human connections with help from Jose Cuervo.

Behind-the-scenes, 1stAveMachine used an AI chatbot to develop the dialogue, which was based upon icebreakers and banter from real-life experiences. 1stAveMachine’s unique collaborative approach brought together Reisbig for his comedic, yet cinematic, storytelling chops and Espada, a professor of AI at the University level with extensive experience with robots and filmmaking. The campaign rolls out across digital and social channels and, via a paid partnership, will get distribution on the Tinder dating app.


Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0