senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

JSA's Steve Downer Visualises Sound for Jaguar

08/06/2017
Directors Agent
London, UK
71
Share
Jaguar's new super car comes to life using a Milo Long Arm Motion Control rig at Jaguars’ famous testing facility in Gaydon, Oxfordshire
One of the undisputable legends of the automobile world, Jaguar, has teamed up with one of the world-leaders in high-speed & macro filmmaking, JSA’s own Steve Downer.

This latest film sets out to answer the intriguing question: how do you visualize sound? Using a combination of engineering, science and art, the filmmaker does just that. With the help of Cymatics and some Chladni Plates the director made the roar of the motor resonate to the frequency of the sound, with grains visualising the changing wave patterns. This, combined with some beautiful camera work creates a spot that will have any auto-enthusiasts salivating.

The release of a new super-car is an emotional experience for many, so this powerful and sophisticated approach is the perfect way to showcase the high-intensity of this incredible car.

The TVC was directed & lit by Steve Downer using a Milo Long Arm Motion Control rig at Jaguars’ famous testing facility in Gaydon, Oxfordshire.
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
SIGN UP FOR OUR NEWSLETTER
More News from John Spary Associates
78
0
Hires, Wins & Business
Director Juraj Janis Joins JSA’s Agents
24/07/2019
67
0
ALL THEIR NEWS
Work from John Spary Associates
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0