Juice Blends 2D and 3D to Boost Digital Advertising for G2A.COM

Juice, a full-service visual effects powerhouse studio, has partnered with G2A.COM – the world's largest marketplace for digital entertainment, to create a spot for the GATE READY campaign. The campaign's goal is to encourage customers to explore a universe of digital entertainment, as G2A.COM offerings extend beyond video game-related items.

“G2A.COM’s new campaign presents our enhanced strategy with Gate 2 Adventure brand positioning for the coming years. The new communication platform Gate Ready aims to incite emotions around the Gate 2 Adventure, inviting everyone, regardless of age, gender, culture, or status, to discover what’s best in digital entertainment. We strongly believe that G2A.COM will accompany users on this digital journey, inspire them to discover more and advise them on how to make the most out of the experience. For this purpose, we gathered an experienced international team of creators who ensured a production matched the highest standards. While creating the content, we used the latest trends, and thanks to amazing cooperation with Juice, we achieved extraordinary visual effects.” – said Mona Kinal, CMO at G2A.COM.

Juice’s expertise focuses on combining elements into a cohesive visual experience. The video blends styles of 2D and 3D animated characters, is rich in set extensions, and crowd multiplication. All these VFX elements added depth to the digital marketplace experience, offering customers a new dimension in their exploration of G2A.COM.

"When it comes to digital product advertising, you can't go wrong with the VFX-laden commercial. We were stoked to have poured our creative flair into the visual aspect` to amplify how rich the world of G2A.COM is," comments Adam Tunikowski, CEO of Juice.

Jan Dybus director of the spot adds: “I have a deep appreciation for how films offer us a way to break free from the sometimes monotonous reality, immersing ourselves in entirely different realms and encountering experiences that exist solely in the realm of imagination. This wonderful escapism owes much to the crucial role of post-production companies. I hold a strong desire to see more companies show the approach I've witnessed when working with Juice.”

The spot is directed by Jan Dybus and produced in Warsaw by Papaya Films, with creative contributions from brand experience agency Plej.