Juice Takes the Stage with CG Animations in Stellar BMW i3 Ad Campaign

BMW is pushing the creative limits with the premiere of its latest commercial for the all-new BMW i3 model. Produced by the renowned MOD Shanghai agency, the commercial is a visual feast, showcasing both the technology and cutting-edge design of the new BMW i3.

With post-production and CG animations handled by the team at Juice studio, the commercial features a host of stunning visual effects, including a car, robotic dolphins, chrome eagles, and a sandstorm in a futuristic stellar dimension. Juice, known for its expertise in automotive commercials, has a portfolio full of projects for clients such as Porsche, Honda, Audi, Mitsubishi, and Buick, among others.

The commercial was created specifically for the Chinese market, as producer Maciek Gołębiowski stated, "This was an amazing challenge for our team. We spent months creating these animations, and we took this project an extra mile for BMW, and I’m sure car enthusiasts will not want to miss this commercial!"