senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Just Eat Kicks Off BT Sport Football Sponsorship with Bad Lip Sync Idents

12/08/2019
Advertising Agency
London, UK
112
Share
McCann London hacks BT football footage for brand’s first ever BT Sport sponsorship

Football commentators and pundits hanker for their favourite Just Eat takeaways in six launch idents created for the food delivery brand’s first ever BT Sport sponsorship, across the Premier League Europa League. More will be rotated in throughout the season.

Created by McCann London, the idents hack BT football moments and footage, reinventing them with a playful twist. Instead of analysing football, commentators and pundits are dubbed over to talk about takeaways, delivering Just Eat’s trademark joyfulness during the games.

Launched on BT Sport on Saturday 10th August, the idents will run on broadcast and online across the entire 2019/20 football season.

Matt Bushby, UK marketing director, Just Eat, said: “We are proud to be sponsors of the Premier League and UEFA Europa League on BT Sport this season. It gives us the opportunity to deliver joy to football fans across the UK, by turning the BT Sport football presenting team into avid takeaway lovers. It’s great to be able to bring together two of the countries biggest passions, food and football.”

Alexei Berwitz, creative director, McCann London, said: “Bad lip sync is a culturally relevant technique that we know people already love. We’ve used it to bring to life the inner whimsical thoughts of football pundits. Replacing their sharp football commentary with random musings about takeaway food. It felt simple, relevant and funny, and we hope fans enjoy watching them as much as we did making them.”

Brand
Agency / Creative
Production
Post Production / VFX
Credits
Brand
Agency / Creative
Production
Post Production / VFX
Credits
Brand
Agency / Creative
Production
Post Production / VFX
Credits
Brand
Agency / Creative
Production
Post Production / VFX
Credits
Brand
Agency / Creative
Post Production / VFX
Credits
Brand
Agency / Creative
Production
Post Production / VFX
Credits
Brand
Agency / Creative
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0