Just Eat Marks Third Consecutive The X Factor Sponsorship with Amusing Idents

Just Eat has announced its sponsorship of The X Factor for the third year running with a series of light hearted idents, created by McCann London. The idents celebrate the joy of a Saturday night takeaway coupled with the nation's favourite talent show to illustrate that joy can come in many forms.

In the 5”, 10” and 15” spots unexpected funny and charming characters – ranging from portraits in a museum to a colourful unicorn phone case - all sing along to the famous ‘Did Somebody Say Just Eat’ mnemonic with the same lovable abilities we’ve come to expect from X Factor hopefuls. The ambition of the idents will be to create a campaign that will disrupt, entertain and get people ordering.

Matt Bushby, UK marketing director at Just Eat, commented: “Just Eat and The X Factor are the two key ingredients to a great Saturday night in. Our X Factor idents are a celebration that hero the Just Eat takeaway moments that take place all across British homes and workplaces.”

Rob Webster and Alexei Berwitz, creative directors at McCann London said: “teaming with The X Factor for these musical idents is a pitch perfect way to bring the Did Somebody Say Just Eat platform to life. Thanks to Matt and his team for taking a great idea and running with it.”

The new Just Eat idents will feature during the ad breaks of Celebrity X Factor on ITV from 12th October - 30th November and X Factor All Stars from 9th - 15th December. They will also run online.