JWT Appoint Award-Winning ECDs

JWT New York today announced the appointment of Emmanuel Lallevé and Florent Imbert of Paris-based Marcel as Executive Creative Directors. The award-winning team, lauded for their Cartier work and exceptional creative pedigrees, will start at JWT New York in August.

 
Lallevé and Imbert join JWT from Marcel Worldwide in Paris, a division of Publicis Group recently named agency of the year at the CLIO Awards, where they served as Executive Creative Directors. Together they oversaw the creative department and were responsible for campaigns for a diverse mix of prestigious brands including Cartier, Oasis, Renault, Orange, BNP, Tefal, Kraft, Heineken, Garnier, Google and Ubisoft.
 

Lallevé and Imbert are widely known for creating the Cartier “Odyssey” campaign, which celebrated the brand’s 165th anniversary in 2012. The pair have garnered every top award during their collective tenures at Marcel, including Cannes Lions, D&AD, One Show, Clio Awards, ANDY Awards, London International Awards, Eurobest, Cresta and Epica Awards, among others.
 

The two will report to Matt MacDonald, Chief Creative Officer of JWT New York, and will work closely with Jeff Benjamin, Chief Creative Officer of JWT North America, as well as partner with creative leaders across the JWT network for global assignments.
 

“Manu and Florent are modern storytellers who have passion, creative range, and ambition to make disruptive work that transcends geographies and mediums,” said Benjamin. “They will be fantastic additions for JWT as we continue on our mission to reinvent the agency.”
 

“We're really excited about Manu and Florent joining the team,” added MacDonald. “They have that rare ability to make smart, beautiful, and inventive work for every brand they touch—from Cartier to Kraft to Google. Our clients are increasingly asking for innovative ideas that work globally, and that's what exactly what Manu and Florent have delivered time and again.” 

 
Prior to re-joining Marcel in 2011, the team spent three years at the parent agency, Publicis Conseil, as creative directors managing a large portfolio of accounts that included Oasis, Heineken and BNP Paribas. Lallevé and Imbert’s exceptional work on Oasis helped the brand become the #2 soft drink brand in France, behind Coca-Cola, and a benchmark for social digital marketing. The team was also first in creating a branded web series for BNP Paribas, generating millions of viewers. 
 

Lallevé and Imbert joined Marcel Republique in 2005. After they helped Marcel win the Orange business, they were named co-creative directors on the account. Over the next few years, they ran Orange France and Orange International while also leading creative on Opel, Nestle Water and Pelforth Beer. They began their careers as Web Designers at BETC Digital.
 

Regarding their appointment, Lallevé and Imberet added, “All through our career, we have always looked for big challenges, whether it was becoming part of a newborn creative hotshop when Marcel was created in 2005, launching a worldwide brand with Orange, transforming a kiddo fruit juice into a soft drink with Oasis, and playing with the codes of luxury with Cartier. But yes, it was time for us to find a new challenge, and the JWT proposition was nothing but a thrilling and exciting one. We are eager to start and know we will learn a lot from these outstanding people. We feel lucky and proud to be part of the team that is reinventing the agency that has invented advertising. Now the excitement and the pressure grow, and it feels good.”