JWT Folk Highlights the Simple Pleasures in Campaign for Brennans Bread

Irish bread brand Brennans has launched a new through-the-line campaign, focused on the simple pleasures a slice of Brennans Family Pan can bring. For generations Brennans has consistently delivered on its brand promise of baking a premium fresh quality product distributed throughout the island of Ireland on a daily basis. This campaign, created by agency JWT Folk, focuses on inspiring consumers and reminding them to enjoy the special moments in life in an authentic and relatable way.

Speaking about the new campaign, Ivan Hammond, head of marketing for Brennans said: “At Brennans we are committed to providing a premium, fresh quality range of breads that our consumers love and enjoy on a daily basis. This new campaign is about memorable meaningful moments which reflect the lives of our consumers and the simple pleasure a slice of Brennans Family Pan can bring.”

Laura Daley, joint managing director at JWT Folk said: “We love working with such an iconic brand as Brennans, a real gem in Irish culture. It remains a consistent favourite with customers and the campaigns for Back to School and Christmas last year were really well received. We took the opportunity to continue the campaign and celebrate more of these simple pleasures. They reflect real life and how we all feel about such a great Irish product."

The campaign extends heavily beyond TV, including VOD, radio, display, outdoor and social media.