Kahlúa and Salma Hayek Stir Up the Festive Season

Just in time for the festive season, Kahlúa has launched the limited-edition Espressohoho Martini Bauble. Refillable and reusable, the bauble lets you decorate your tree in dramatic style with everyone’s favourite Espresso Martini. 

The festive baubles have already caused a stir across social media, when actress, philanthropist and Espresso Martini enthusiast, Salma Hayek, known for her jaw-dropping Christmas trees, revealed the dramatic addition to this year’s décor in an Instagram post.

As Kahlúa global ambassador and proud native of Veracruz - Mexico’s finest coffee-growing region - Salma Hayek has a deep appreciation for the exceptional coffee taste at the heart of a Kahlúa Espresso Martini. As a true champion of the local community, in 2023, Salma partnered with Kahlúa to support local coffee farmers through the Coffee for Good initiative, promoting sustainable, long-term agricultural practices and increasing demand for their premium coffee. After all, the key to a perfect espresso martini lies in the quality of the coffee bean!

On the 11th December, Kahlúa Global celebrated 12 days of festive spirit with 12 limited edition baubles available via auction on Kahlúa’s Espressohoho_Baubleshop eBay shop. As the bow on top, all proceeds raised go towards Kahlúa’s Coffee for Good initiative. 

Paula Reynolds, marketing manager at Irish Distillers Pernod Ricard said, “We’re excited to introduce our Espressohoho Martini Baubles for the first time, just in time for the festive season. Christmas is traditionally about comfort and tradition but as always, Kahlúa wanted to give old traditions a bit of a shake up with something we haven’t seen before. Having Salma’s support behind the campaign again this year is a huge win, she is the perfect fit to front another creative campaign from Kahlúa, keeping humour at the forefront. Kahlua is continuing to grow in Ireland thanks to the popularity of the Espresso Martini. A key element of Kahlua’s taste is down to the coffee beans we use within every bottle - Kahlua is committed to its continued support of coffee farmers through the Coffee for Good initiative at core of our values”.