Kelly’s of Cornwall, returns to our screens with a new TV ad spoken entirely in Cornish.
The new ad, which was filmed in St Ives and features ‘Doris’ the cow, follows the hugely successful ‘Speak Cornish’ creative (named as a top campaign by The Grocer and Nielsen in 2016).
Since the brand’s relaunch two years ago, Kelly’s has attracted more than 1.4m additional buyers and has seen brand growth of 18%.
The 2018 £2m media campaign will also include digital, social, outdoor, instore activation and sampling activity.