Ken Griffey Sr. and Son Ken Griffey Jr. Star in Touching Fathers Day Campaign for Budweiser

Production company Fela has produced a new ad for Budweiser, helmed by award-winning director LeSean Harris. The nostalgic campaign champions fatherhood, culture, and sport through the father-son connection the Griffeys share. Recounting their memories over a couple of cold Budweiser's, the viewer is taken on a tour through archival footage and Junior’s voiceover, recreating the evolution of their unbreakable bond.

If the true measure of success is being willing to return to the plate again and again in a baseball career, the same can be said of parenthood. Beyond reaching MLB fans, the goal of the intentional and evocative spot is to resonate with everyone who has benefited from a loved one repeatedly showing up for them.

LeSean Harris is a Toronto-based director/photographer with a keen focus on narrative storytelling through music, sports, and lifestyle brands. Creating visuals for prominent artists like Usher, Ella Mai, Miguel and DVSN and hallmark brands such as Adidas, MLB, Disney, Nike, Jordan Brand, Lego and Apple Music. Fela is a culture-defining brand that celebrates inclusion and diversity, specializing in making cutting-edge content in the realm of music videos, commercials, documentaries, and films. Their core strength is having the innate ability to tell cultural stories authentically while being a voice for the unheard and underrepresented.