Kent & Curwen Releases Two Spots with Brand Part-Owner and British Icon David Beckham

In the first spot Beckham is seen trying on different clothes, which suddenly disappear when he attempts to move them from one clothes rail to the other.

It's a cheeky send-up of the footballer-turned-model's new clothing line, as he's owner of the brand, which plays carefully with camera angles and editing to create its intriguing effects. 

In the second piece, shots of Beckham are soundtracked by his voice-over about working with artist Daniel Kearne and the hard work that goes into perfecting the brand's style and aesthetic.