Kevin the Carrot Saves Christmas in Aldi's Holiday Heist

Talk about a gift that keeps on giving - since the inception of Kevin the Carrot back in 2016, Aldi and McCann Manchester have collaborated with industry powerhouse Psyop to flood your screens with holiday magic year after year. Often including nods to classic holiday films, Kevin the Carrot has become a classic in his own right with fans looking to the annual release of his latest adventure as the initiator of the most wonderful time of the year. 

Chopped, diced, or julienned - any way you slice it, Kevin will always bring the action. Created in association with Riff Raff Films, this year’s film sends the viewer on an unforgettable caper braving the broiler, precarious mince pies and other cuisine-related boobie traps as Kevin and Katie try to save the Festive Spirit from the nefarious thieves at Humbug Headquarters. Concluding with a mission accomplished and yet another feather in Kevin’s cap, the Festive Spirit is set free and fills empty tables with holiday feasts underscoring the everpresent message of celebrating the cheer of community and the magic of bringing families together. 

Last year’s ‘Kevin and the Christmas Factory’ climbed to the top of viewers’ favourites lists and was ultimately named 2023’s most effective ad according to System1’s data, although this latest instalment may be the team’s most ambitious chapter yet. Overjoyed to be back in the world of Kevin the Carrot and to be reunited once again with Aldi and McCann, Psyop directors Todd + Kylie continue to up the ante as the sets, effects and storyline continue to evolve alongside the creative partnership. 

“Kevin the Carrot’s world just keeps getting juicier, and the team at McCann and Aldi are the zest we need to keep things fresh as we cook up new ways to expand the Kevin-verse,” said Todd and Kylie of the collaboration. “With a decade of Kevin marinating in all our minds, he’s got so much more room to sprout! We’re ready to serve up more flavour-filled adventures and show just how far Kevin can peel ahead!” 

"Kevin the Carrot is more than a character; he’s become a cherished tradition and a holiday icon. Each year, we’re inspired to create something even more memorable, and this season’s film is truly our most enchanting yet," adds Psyop EP Jim Brattin. 

In a world that craves humour and sincerity, Aldi’s Kevin the Carrot series is a breath of fresh winter air - a calling card for people the world over to officially welcome the holiday spirit into their hearts. The authenticity behind the heart warming saga can only be attributed to the foundation from which it was built - rooted in joy and the Psyop team’s passion for continuing to cultivate fertile creative ground. Plus a cheeky butt joke or two doesn’t hurt!