KFC Thailand Campaign Relives Everyday to Make Everyone a Winner

Bananas ad agency and director Bruno Bossi merge movie genres and tropes in KFC’s latest campaign promoting their Billion Baht Birthday giveaway. 

Imagine being lucky enough to win a Billion Baht only to keep waking up the next morning on the same day but in a different body again and again and again. That’s exactly what happens to the character portrayed in KFC’s latest film for their Billion Baht giveaway this year. 

The film merges the ideas of body swaps from films like Freaky Friday and the idea of reliving the same day again and again like Groundhog Day to dramatise the point that every time you enter the promo, you’re guaranteed to win, no matter who you are. 

Before the film’s release, KFC teased the campaign with a dramatic announcement that a 'lucky heir' is in line to win the billions, the teaser quickly spread online through social media, and a series of OOH executions to get people talking about the campaign. 

Once the only question left on everybody’s lips was “Who will win the billion baht?”, KFC revealed the answer with a little bit of off-beat comedy and fantasy.