Kia America Debuts Robo Dog in New Super Bowl Teaser

Kia America has released a 15-second teaser of the brand’s Super Bowl ad featuring the all-new, all-electric Kia EV6 and an adorable – and remarkably curious – robotic dog that embarks on a journey to find its true companion.

The teaser titled 'Robo Dog Teaser' dropped today, Monday, January 31st.

“In the teaser, we meet Robo Dog, a lonely electronic dog, staring longingly out a storefront window,” said Ben Purcell, chief creative officer, David&Goliath. “The moment is heightened as we hear the unmistakable voice of Bonnie Tyler belting out her iconic hit. What will become of this lovable pup? This is the beginning of a much broader campaign which infuses a little bit of heart, a little melodramatic humour and a whole lot of purpose into a launch of a brand-new chapter for Kia. Stay tuned.” 

The spot is part of an integrated marketing campaign that includes a partnership between Kia and the Petfinder Foundation to help shelter animals find their forever homes. The initiative is the latest under the brand’s Accelerate The Good Program. 

“In addition to contributing to higher education goals and the fight against youth homelessness, we are also charging ahead – literally and figuratively – in Kia’s 13th Super Bowl spot to help shelter animals find new loving homes,” said Russell Wager, vice president, marketing, Kia America.