Kia America Showcases a Powerful Young Figure Skater with an Equally Powerful Message for the Super Bowl

For its 15th appearance in the Super Bowl, Kia America has released a 15-second teaser of the brand’s Super Bowl ad featuring the all new 2024 Kia EV9 three-row EV SUV and a bright-eyed, powerful young figure skater with an equally powerful message. 

The teaser went live today, Friday, February 2 at 5:00 am PT/8:00 am ET.

“When we hear brands talk about their electric vehicles, we often only hear about the technical aspects of that power. For the Kia EV9, its power is capable of so much more. So, we instead wanted to build a campaign that positions power in a new way. As something we all have inside us. It’s how we use that power that makes all the difference,” said Ben Purcell, chief creative officer at David&Goliath. “In the teaser campaign, we see the eyes of a young ice skater and the eyes of the EV9. They both stop us in our tracks and tease us to what’s to come. Is this just the beginning of a bigger launch of an all-electric, all-wheel drive three row SUV that has the power to make us feel something? You’re about to find out.” 

The 60-second Super Bowl spot, scheduled to air during the fourth quarter of Super Bowl LVIII, is the centrepiece of an integrated marketing campaign launching Kia’s new flagship vehicle.

“We’re excited to kick off the marketing campaign for the Kia EV9, the first mass market three-row EV SUV in the U.S., with our Super Bowl spot which will highlight the power we all possess – both literally and figuratively – to help make our dreams come true,” said Russell Wager, vice president, marketing, Kia America.

Check out our Collection of every Super Bowl 2024 ad so far here.