senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Kim Gehrig's Nike Olympics Film Says ‘Winning Isn’t for Everyone’

19/07/2024
Production Company
Los Angeles, USA
1.6k
Share
LeBron James, Serena Williams, Giannis Antetokounmpo, Qinwen Zheng and more redefine winning mindsets

'Winning Isn't for Everyone,' continues Nike’s more than 50-year legacy of inspiring athletes through powerful storytelling - redefining what it means to have a winning mindset for a new generation.

This summer’s campaign reminds us that there's nothing wrong with wanting to win. It's about embracing the drive for excellence that pushes athletes to achieve their dreams. Nike's message is clear: anyone can be a winner if they want to be and the brand is showcasing how sport and the pursuit of victory can inspire people from all walks of life.

The insights for this campaign came directly from Nike's athletes. 'Winning Isn’t for Everyone' speaks to the grit, determination, sacrifice and passion that it takes athletes to get to the top of their sport and the Olympic stage. The pursuit of excellence is a journey that begins with the athlete mindset.

The campaign debuts today - leading with an anthem film narrated by Willem Dafoe and directed by Kim Gehrig that features athletes like LeBron James, Serena Williams, Giannis Antetokounmpo, Qinwen Zheng, A’ja Wilson, Vini Jr., Jakob Ingebritsen and Sha’Carri Richardson. 

“This is about celebrating the voice of the athlete,” says Nicole Graham, chief marketing officer at NIKE, Inc. “It’s a story about what it takes to be the best. The legacies that have yet to be shaped. And the dreams that will be made real. It reminds the world that there's nothing wrong with wanting to win.”

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Companies
More News from Somesuch US
Work of the Week
Work of the Week: 26/07/24
26/07/2024
861
0
Work of the Week
Work of the Week: 15/03/24
15/03/2024
1.1k
0
ALL THEIR NEWS
Work from Somesuch US
A Life in Sound
SiriusXM
11/03/2024
42
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0