Kit Studio and Square Craft an OOH to Spotlight Real Sellers

With over 4 million businesses worldwide making the most of fast payments, powerful software and real-time reporting, Square are Big in Restaurants.  

Building on the momentum of the established Big in Restaurants campaign, Kit Studio worked closely with Square to amplify the candid and raw photography  captured by Exell, to bring the energy of real kitchens and restaurants to OOH.

A truly authentic campaign that doesnʼt just say that Square is Big in Restaurants -  it shows it. Featuring imagery of real Square sellers paired with social proof about  their experience - the campaign features London-based sellers in London, with a  specific feature in East London, as well as Manchester-based sellers in Manchester.  

Telling the stories of each city showcases the hardware in a way that fits in with the urban environment - and when paired bold typographic approaches enables the campaign to flex across a multitude of unique artworks in print, digital and flyposting.

Chris Bounds, creative partner at Kit Studio said, “From the multi-seller  showcase to the bold fly posters, the authenticity can be felt across both London and Manchester. Combining the energy of Exellʼs imagery with  powerful typography enables the campaign to fit into the urban  environment whilst also cutting through.”  

Neil MacLean, creative director, EU/UK at Square said, “This campaign is all  about giving the spotlight to the unsung heroes ̶ chefs, restaurant owners,  and their hardworking teams who are out there making London and  Manchester taste like no place else. Weʼve put them front and centre, letting  their stories cut through in raw, in-the-moment photography that captures  the gritty energy of the industry.” 

All images used in the campaign were shot by Exell.