senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Kleenex Australia Shows How Much Care Goes Into Every Roll in Film from electriclimefilms and R/GA

10/06/2021
Production Company
Surry Hills, Australia
49
Share
Director and DoP Michael Tessari launches 'There’s Care in Every Square'

In Kleenex’s new ‘There’s Care in Every Square’ campaign, boutique film house electriclimefilms and its Sydney team worked collectively with R/GA to produce brand and hero films. 

Featuring the Kleenex Aloe, Complete Clean and Eco Toilet Paper products, as well as the factory in South Australia, the film showcases how Kleenex’s dedicated employees make their top-notch products with absolute passion. Ultimately, providing Australians with everyday essentials that care. 

The film opens with a wide shot of the magnificent Millicent Mill at the break of dawn, bathed in the morning light, when the heroes of Kleenex start their daily work. 

With director and DoP Michael Tessari and produced by Lisa Macfarlane, the piece brings to life a genuine story that is quintessentially Australian. Viewers are brought through a tour of the factory and scenes of meticulous care put into the making of each product, paired with an iconic local voice and stunning cinematic shots. 

By incorporating simple, authentic, and honest portraits of each extraordinaire within the mill, as well as showing the analogy of the factory as a finely made mechanical watch, the ad demonstrates what the Kleenex way is: 'when you put care in, you get care out'. 

Brand
Agency / Creative
Production
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from electriclime° | Sydney
Whey Bae
Crazy Domains
14/03/2022
30
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0