senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Kleenex Covers Emotional Goodbyes in Moving Film

28/10/2024
Creative Agency
Chicago, USA
197
Share
FCB Chicago and Biscuit Filmworks tell the adorable story of a mother and son on his first day of school

Inspired by the emotional moments parents and children experience during the back-to-school season, Kleenex’s The Big Day beautifully captures the heart warming journey of a mom and son on his first day of school. 

The spot opens on a mother preparing her son for the big day – first day of school! As he packs his bag, he includes a pack of Kleenex. The ad follows with their ride to school, ending at the school drop-off where the mom tears up and her son runs back to comfort her with the Kleenex he packed earlier. In the background, a poignant cover of Bob Marley and The Wailers’ 'Three Little Birds' plays adding additional emotional wallop.

Marketed on its many functional benefits over its 100 year history, Kleenex lately has shifted its storytelling in a more emotional direction, emphasising its role in many of life’s vulnerable moments. As the brand celebrates its centennial anniversary, The Big Day underscores Kleenex’s enduring commitment to helping people face life’s moments together - continuing its legacy as a trusted companion for the raw, human moments (like the mom in the spot).

Developed in partnership with FCB and with design creative by Turner Duckworth, Kleenex has also refreshed its visual identity, featuring a new crown icon and colour palette that unifies the brand’s aesthetic and showcases a more distinct personality.

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from FCB Chicago
The Last Barf Bag
Dramamine
02/12/2024
16
0
Grab Kleenex
Kleenex
28/10/2024
13
0
As Satisfying As
Burts Bees
22/10/2024
22
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0