KLM Airline Launches AI Driven Destination Finder 'Ask Atlas'

Today ACE Ai Studio and Born05 have launched a new Ai-driven destination recommender for KLM named 'Ask Atlas'. The platform was developed by ACE Ai Studio and digital agency Born05, with whom KLM previously created the successful iFly Magazine. Ask Atlas uses Ai to provide personalised inspiration to KLM-travellers. The new platform of the KLM Royal Dutch Airlines will go live in phases in 40 countries and 12 languages. Visit here and explore a world of possible destinations. 

Ask Atlas intuitively provides travellers with tailored travel inspiration. With over 60,000 Ai-generated travel tips based, Ask Atlas is your co-pilot in discovering the next destination. Ask Atlas is the first of its kind. Fabiënne Aertse, campaign marketing manager at KLM, says, "KLM is known for its high-quality and immersive travel content. With the help of generative Ai, the personalisation of it really takes off. While the digital magazine iFly KLM has given our travellers reasons to travel for years, Ask Atlas is truly about 'your' reasons to travel. It marks the beginning of very personalised content, making something for everyone to discover."

Sjors van Hoof, head of ACE Ai Studio, adds, "KLM is a pioneering brand and has always been at the forefront of embracing new technologies. Ask Atlas represents the future of travel inspiration. With the help of Ai, KLM can execute top-level content campaigns; we make the variety and scale of the content manageable, personal, and on-brand. A great and concrete application of generative Ai."

Born05 and KLM have over 15 years of collaboration, including the development of iFly Magazine, KLM's digital travel magazine. "Our goal is to enable potential travellers to make intuitive choices guided by beautiful content. The recommended destinations must feel personal and surprising, and the entire experience must be a joy to interact with," adds Timo Wilbrink, creative director at Born05.