Knorr Cooks up a Collaboration with Ludacris to Remix Fast Food

Knorr has been cooking up an exciting collaboration, with a fresh take to their Taste Combos campaign for 2024. The bouillon brand is remixing fast food dishes into craveable, nutritious and delicious homemade meals, partnering with multi-platinum music legend Ludacris.

Remastering the Black Sheep’s hit song, 'The Choice is Yours', the campaign has launched with a fresh music video: 'Fast Food Remix feat. Ludacris and Knorr' which encourages people to discover how quick, delicious and healthier meals, such as Taste Combos, can easily come together at home with the help of the flavour powerhouse of Knorr. The video and song lyrics showcase Ludacris’s exclusive recipe of the summer and newest Taste Combo: Lemon Pepper Chicken Cutlets, which was inspired by Ludacris’s personal journey to make the switch from fast-food to discover healthier, yet still accessible and delicious, recipes that him and his family can cook and enjoy from home.

In addition to the music video and recipe, this campaign also includes the following Canadians components:

• Digital amplification across Knorr’s owned Canadian channel.
• Knorr’s website as a digital hub for Taste Combo recipes including Ludacris’s Lemon Pepper Chicken Cutlets.