KP Snacks Epic Animated Idents Celebrate Inaugural Hundred Cricket Tournament

KP Snacks has announced a series of animated TV idents to celebrate their partnership with The Hundred. The idents will be aired throughout the tournament on Sky Sports. The animations crafted by 2Viente in collaboration with Sticker Studios captures the cricket summer fever with an art style that brims with joy. The idents showcase a sense of community and togetherness in line with KP’s ‘Everyone In’ campaign. 

Led by creative agency CSM, in collaboration with Sticker Studios and 2Veinte, eight individual assets have been created, each representing different aspects of a team and their partner. The series of films sees pickup cricket enjoyed all over the country featuring communities and some of The Hundred’s biggest stars such as Ben Stokes, Jofra Archer, and Heather Knight. 

KP Snacks Marketing Manager, Phil Jackson, said: ‘We’re delighted to see our ident series go live. We felt an animated approach was an engaging and memorable way to help bring our partnership to life. Our ‘Everyone In’ campaign encourages communities to get active and get involved with the game and these assets really encapsulate this ethos.’