KRFL Becomes Strategic and Creative Partner of Foam

Khanna \ Reidinga \ Faralley \ LeBon is now the new strategic and creative partner of Foam. KRFL will be responsible for the development of the positioning and communication of a variety of projects initiated by Foam in Holland and internationally.

"Foam has grown considerably in recent years, we have started to work more and more internationally", says Marloes Krijnen, founder and director of Foam. "We make exhibitions and organise activities, but Foam is much more than a museum in Amsterdam. We are active in more and more locations around the world with a growing variety of projects and initiatives where the emphasis is on scouting and presenting young talent, something for which we are gaining international recognition. KRFL shares our international ambitions and together we will take the next steps to realise those ambitions. "

Hesling Reidinga, creative director of KRFL is very pleased with the new cooperation. "With its pioneering and highly diverse programming and Foam Magazine, Foam is known worldwide as the curator of young photography talent and, with their groundbreaking ambitions, they perfectly fit in with our (inter) national clientele and creative aspirations."

In the coming year, Foam will develop activities in New York, London, Frankfurt, Paris, Seoul and Mexico City. But also local and regional initiatives and educational projects such as Look across the Water! remain important.

Photo by Bram Prins

Left to right

Rikki Khanna: Strategy Director, Marie-Luce Bree: Deputy Director Corporate,

Marcel Feil: Deputy Director Artistic Affairs, Hesling Reidinga: Creative Director,

Michel de Goede: Managing Director, Marloes Krijnen: Director