krow Group Electrifies The O2 with First All-Electric Jeep Avenger Made For Europe

Iconic brand, Jeep, today launches its experience ‘Race to Escape’ at The O2, the world’s most popular live entertainment, leisure and retail destination. Created by krow Group. The campaign targets those who are seeking adventure and new experiences as it aims to drive awareness of the first all-electric Jeep made in Europe – Jeep Avenger.

The new model embodies Jeep’s core values of freedom and adventure offering its drivers the opportunity to escape their day-to-day life.  Utilising Jeep’s existing partnership with The O2, krow Group was tasked to create an interactive experience that reflected brand purpose, and entertained visitors at the venue whilst also showcasing the Jeep Avenger’s stand-out features.

To honour the utility of the vehicle, krow Group worked to turn the car – Jeep’s most compact SUV – into an escape room. ‘Race to Escape’ provides visitors with spontaneous and brain-teasing entertainment to follow the clues and try to escape from the car before time runs out. The participant with the fastest time will win a luxury treehouse getaway with a Jeep Avenger included for the trip.

The experience will be live from the 14th to the 19th of May at Entrance H within Outlet Shopping at The O2. 

Nikki Austen, marketing director at Jeep comments, “With Race to Escape, krow Group has developed an experience that delivers on Jeep’s quest to offer concentrated freedom with the all-new electric Avenger. Fun and immersive, this experience gives visitors to The O2 of all ages the chance to explore the vehicle in an entertaining way.”

Vicky Saunders, deputy managing director at krow Group comments, “Jeep has always been a brand committed to designing vehicles that enable people to escape the everyday and embrace adventure. Race to Escape was developed to provide visitors to The O2 with pre-show entertainment that encapsulates the thrill of the Jeep Avenger lifestyle in a bite-size experience.”